Jack Daniel’s and Coca-Cola team up for RTD launch

Jack Daniel’s and Coca-Cola have teamed up to launch a joint-branded ready-to-drink (RTD) format.

Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, the new variety (5% ABV) is inspired by the popular bar cocktail.

It is the result of a global agreement the two brands struck last year and was initially launched in Mexico in November.

In the UK, it is also available in a Coca-Cola Zero Sugar variety.

Currently, the existing Jack Daniel’s and Cola line (which this launch will replace) is the number-one premixed line in the UK, with a retail sales value of £38m, according to Elaine Maher, associate director at Coca-Cola Europacific Partners (CCEP).

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“This is a huge moment for us, for our customers and for the alcoholic ready-to-drink (ARTD) category,” Maher said. “The UK is the biggest ARTD market in Europe and expected to grow significantly by 2030, driven largely by pre-mixed cocktails. Within this, whisky-based variants are in growth – and what better brands to join forces to accelerate this growth than Jack Daniel’s and Coca-Cola.

“Jack Daniel’s and Cola is already the number-one pre-mixed line in GB, worth £38m, and with consumer testing revealing that shoppers are more likely to pick up the new Coca-Cola co-branded Jack Daniel’s ARTD SKU, we’re confident further growth will follow particularly as we’re also making a Coca-Cola Zero Sugar option available in GB.

“Convenience and simplicity are key for in-home occasions, and with Jack Daniel’s & Coca-Cola now available in a ready-to-drink format, consumers can now easily replicate the perfect serve of this iconic ‘bar call’ drink at home.”

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