fbpx

Irn-Bru Snowman returns to Scottish TV screens

Last year, soft drinks delivered an extra £14m-worth of sales at Christmas

irn-bru snowman

Barr Soft Drinks is bringing back Irn-Bru’s Christmas advertising with the return of the Irn-Bru Snowman to Scottish TV screens.

The advert will air from 1 December and will run throughout the month, supported by special festive packs across all three Irn-Bru variants.

It will also be supported by digital and social media activity, as well as in store through branded PoS.

Last year, soft drinks delivered an extra £14m-worth of sales at Christmas. Barr anticipates shoppers stocking up early as well as increased sales of take-home packs as shoppers look for value.

Read more product news

Comments

This article doesn't have any comments yet, be the first!

Become a member to have your say