Philip Morris Limited (PML) has launched Iqos Originals Duo, a revamped and renamed version of its Iqos 3 Duo heated tobacco device.
Originals Duo’s heat control technology uses a flat wide ceramic blade to heat tobacco from the inside, which according to the suppliers, delivers “a real tobacco taste and satisfaction”.
Fully compatible with existing Heets tobacco sticks, it will begin replacing 3 Duo device with no buy-back or product swapping necessary. The supplier said the new stock will filter through naturally, although retailers will be able to order the new kits via PML’s Digital Trade Engagement Platform from December.
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With an RRP of £39, it will be sold as a kit, consisting of a two-piece device – a with a compact and lightweight holder – and two packs of Heets.
Kate O’Dowd, head of commercial planning at PML in the UK and Ireland, said: “Iqos Originals Duo arrives at a time when adult smokers are increasingly on the lookout for an alternative product that is satisfying, less harmful and affordable.
“Affordability is a growing concern among many adult smokers in the UK. The best option for anyone is to quit tobacco and nicotine products completely. If they don’t, then switching to Iqos Originals Duo could work out far cheaper in the long run, with 20 Heets costing RRP £5 – less than half the average price of a pack of 20 cigarettes.”
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