Imperial Tobacco enters disposables market with Blu Bar launch

Imperial Tobacco has ventured into the disposables segment for the first time with the launch of a new Blu Bar range.

Rolling out into convenience stores now, the supplier said the “compact pocket size design allows for the ultimate on-the-go convenience”. Each Blu Bar device contains 20mg of nicotine in 2ml of e-liquid providing up to 600 puffs, and features a LED indicator that lights up when in use.

Available to buy at a RRP of £5.99 per device, the range comes in six flavour varieties, including: Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice.

Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, said: “Disposables are taking over the vape category, with the segment seeing rapid growth in the last year. In fact, recent figures show they now account for 70% of vape sales. We’re really excited to be joining this flourishing market with our new Blu Bar range.”

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Imperial will be supporting the launch of Blu Bar with a special POR deal of up to 43% at wholesalers, as well as through a new dedicated Blu Bar trade microsite, which will launch on 3 January 2023.

The website will provide retailers with everything they need to know about the range, including articles, video content and quizzes, as well as the chance to win prizes.