Imperial Tobacco has announced a May launch for new Embassy Signature Silver Edition cigarettes.

The new variety will be a limited-edition product available until the end of September that the supplier says can offer a premium experience at an affordable price.

It will have an RRP of £10.15 per pack of 20. Imperial says it uses reduced smoke smell paper, making it ideal for smokers who want to limit the lingering odour of smoke on hands and clothes.

Imperial Tobacco reduces RRPs across leading Embassy, Richmond and JPS brands

It also features a modern-shaped filter and textured tipping paper, as well as resealable ‘fresh protect’ foil to maintain product freshness from the first cigarette to the last.

Tom Gully, consumer marketing manager UK at Imperial Tobacco, said: “Helping our retailers take advantage of the growing sales opportunity for premium tobacco at affordable prices is a driving factor for Imperial. Through this latest launch, we’re offering the same popular blend at a great value price point, but with the innovative, premium features customers will be looking for.”

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