Halewood Artisanal Spirits has unveiled a slew of launches across its leading brands for later this year.
At a trade briefing on 6 July, the supplier announced it was launching JJ Whitley ready-to-drink (RTD) cans at the end of July, in Blue Raspberry Vodka & Lemonade, Vodka Lime & Soda, Pink Gin & Lemonade and London Dry Gin & Tonic varieties, each with a 5% ABV.
James Stocker, marketing director at Halewood, said vodka RTDs are currently the biggest contributor to RTD growth, ahead of gin.
Dead Man’s Fingers launches RTD range
Additionally, it is expanding its Dead Man’s Fingers tequila coffee liqueur range with a Tequila Coffee Liqueur variety (ABV 28%).
Halewood is also expanding its Whitley Neill gin range with Black Cherry and Banana & Guava varieties, a limited-edition Mince Pie flavour at Christmas and an alcohol-free range in Dry, Blood Orange, Rhubarb & Ginger and Raspberry varieties.
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