Ginsters is relaunching its limited-edition Festive Chicken & Stuffing Slice in time for the Christmas period, after it saw strong sales last year.

According to the supplier, the slice contributed to the brand’s highest-ever December market share due to popularity with existing fans and newcomers.

Fifty-two per cent of its sales were incremental to the category, with the slice delivering sales of £435,000 during the 11 weeks it was available.

Ginsters launches limited-edition Vegan Creamy Garlic Mushroom Slice

The return of the limited-edition slice comes off the back of a year of limited-edition launches from Ginsters, such as its Creamy Garlic Mushroom and Four Cheese and Chive slices.

Sam Mitchell, Ginsters managing director, commented: “Our limited-edition Festive Chicken & Stuffing Slice was a huge success in 2021. We know that 56% of consumers are looking to try something new and different and the sales figures for the Festive Slice in 2021 demonstrate that we achieved this. 

“We are proud to be leading the way and bringing exciting new flavours, all with the Ginsters guarantee of great-tasting quality, into the category. We hope our seasonal slice will be a festive favourite for many years to come.”

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