FrieslandCampina has announced a slew of packaging updates across its Yazoo and Chocomel brands as part of its sustainability commitments.
All bottles of the core range of Yazoo flavoured milk are now made from 100% rPET. This is part of Yazoo’s aim to make all of its packaging recyclable or reusable by 2025.
Next year, all on-the-go Yazoo bottles will feature a tethered cap to reduce littering as well as an updated sleeve removal mechanic to make recycling easier.
Meanwhile, Chocomel has updated its 1l cartons to be made from 88% plant-based materials using Forest Stewardship Council (FSC)-approved cardboard.
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They are also fully recyclable. FrieslandCampina intends all Chocomel lines to use Tetra Pak by the end of this year.
Additionally, all the cocoa in Yazoo’s Original Chocolate and Choc Caramel varieties and Chocomel is now certified by the Rainforest Alliance.
Maren Fuhrich, brand manager at Yazoo, said: “Insight from our recent FrieslandCampina Ingredients Report shows that 65% of the population believes that food and nutrition brands need to do more to protect the planet, a number that is only set to grow in the coming years. Improving the packaging of our products and sustainably sourcing ingredients is a big part of this for us.
“We intend to become a more circular company, so ensuring the packaging of our popular on-the-go products Yazoo and Chocomel is made from reused materials and can be easily recycled is a top priority.”
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