Mondelez’ French biscuit brand LU has partnered with TV presenter Fred Sirieix in its first marketing campaign, ‘Taste of love’.

The campaign intends to highlight the brand’s French origin, simple ingredients and inspiration from traditional French ingredients, as Sirieix encourages people to ‘taste the love’ baked into every individual LU biscuit.

Mondelez to launch French biscuit brand LU in UK

Following the TV launch, there will also be a broader marketing campaign, also featuring Sirieix. This campaign will include influencer content, radio, out-of-home, digital, social media, in-store and partnership activations.

Mondelez first announced the launch of LU in January in four varieties: Le Petit Chocolat, Le Petit Beure, Le Petit Biscotte and Le Petit Citron.

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