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 Product News/Frozen/Milk/Soft Drinks

F’real sets July launch for Birthday Cake and Banana varieties

Supplier will also refresh packaging to highlight new launches, which it says are first of several this year

f'real birthday cake and banana

F’real is launching two new varieties, Birthday Cake and Banana, alongside a packaging refresh.

Birthday Cake is a limited-edition launch inspired by the popular US Cake Batter flavour, while the launch of Banana comes as it is one of the top three milkshake flavours of choice in the UK.

Both new varieties will be available to F’real stockists this July.

EXCLUSIVE: F’real to withdraw machines from underperforming stores

The dairy drinks category is currently up by 48.6% on last year, worth £306.5m. John Want, sales, marketing and R&D director at F’real, said the new launches were “only the first wave of several” new launches the supplier was planning for this year.

F’real will support the new flavours with a social media campaign as well as digital assets and free PoS for retailers.

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