General Mills‘ snack bar brand Fibre One 90 Calorie has launched an on-pack promotion across its brownie range to drive sales.

The promotion, which runs until 20 February, offers shoppers the chance to win the ‘ultimate craveable experience’. There are more than 600 prizes up for grabs, including spa days.

Shoppers can enter the promotion by buying one of the following varieties: Chocolate Fudge Brownie, Cookies & Cream Brownie, Salted Caramel Squares, Birthday Cake Squares and Lemon Drizzle Squares.

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JP Del Carmen, marketing manager at Fibre One 90 Calorie, said: “Our mission is to help people celebrate those feel-good moments, without sacrificing the food they love. The ‘new year, new me’ period is a key time for us to recruit new people to the brand and our Crave Club promotion will help us kick off 2023 in a big way.

“With such a range of luxury, craveable prizes to be won, we expect to see our brownie packs fly off the shelves and create a strong start to the year for retailers too!”

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