English Cheesecake Company is set to launch festive limited-edition boxes of its Luxury Vanilla Cheesecake with Lotus Biscoff in the runup to Christmas.

The themed packaging features a festive interpretation of the supplier’s logo, as well as the possibility of a lucky ticket inside.

Shoppers who find a lucky ticket in their box will be able to select a 9-inch cheesecake of their choice from English Cheesecake Company’s website to be delivered in time for Christmas or at an alternative date of their choosing.

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The supplier says the packaging will be available “in the next few days”.

Nic Cooke, sales director at English Cheesecake Company, said: “This year we are encouraging consumers to relax and ‘Leave dessert to us this Christmas’ and what better way than by giving customers a chance to win a cheesecake of their choice. Not only will the packs stand out on shelf during the festive period, but they also allow us to give something back to our loyal customers!”

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