PepsiCo is launching a variety of Doritos inspired by pepperoni pizza to drive sharing occasions.

Doritos Loaded Pepperoni Pizza has more corn than regular Doritos, which the supplier says provides more crunch, and is also non-HFSS. It is currently available in a 70g £1.25 price-marked pack.

Its launch comes as the sharing occasion is worth £2.5bn and Gen-Z, which is heavily targeted by Doritos, makes up 67% of sharing moments with friends.

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Alex Nicholas, Doritos marketing manager said: “Doritos Loaded Pepperoni Pizza taps into a very clear need from Gen-Z for new and exciting flavours that they can enjoy during sharing occasions. Taste and experience remain a priority for our brand, so by combining the indulgent flavour of pizza with our iconic chip, this launch will ensure we remain well-placed to meet this demand.”

The supplier is supporting the launch with a media campaign throughout October.

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