Halewood Artisanal Spirits is expanding its Dead Man’s Fingers rum into the low- and no-alcohol segment for the first time with the launch of Spiced 0.0.

The alcohol-free version of Dead Man’s Fingers’ popular Spiced variety is available now with an RRP of £20.

It has been made with the supplier’s spinning cone technology, which de-alcoholises Dead Man’s Fingers Spiced Rum at a high heat, allowing the liquid to keep its taste.

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Rachel Adams, marketing director at Halewood Artisanal Spirits, said: “We know consumers love our Spiced Rum – not only has it amassed a significant number of prestigious industry awards, but it also continues to see strong growth. We wanted to offer consumers the chance to enjoy its distinctive flavour, whether they’re choosing to drink alcohol or not.

“Plus, with very few alcohol-free rum alternatives currently on the market, our new Spiced 0.0 offers an exciting proposition to tap into the growing low and no trend, all under the strength of the Dead Man’s Fingers brand.”

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