Halewood Artisanal Spirits has launched a limited-edition UV bottle of its Dead Man’s Fingers Spiced Rum to mark Halloween.

Available now at an RRP of £26, the bottle features the brand’s skull logo and Halloween-themed webbing, which is illuminated under UV light and subsequently glows in the dark.

Rachel Adams, marketing director at Halewood, said: “Dead Man’s Fingers’ bold, unconventional brand personality lends itself perfectly to the Halloween festivities, and we know our audience love celebrating this fun and social time of year, so we couldn’t resist the opportunity to create a really stand out new bottle design to mark the occasion.

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“Featuring our award-winning Spiced Rum, which is continuing to experience rapid growth, we’re confident that this new release will provide retailers and licensees with a fantastic sales opportunity this autumn.”

To mark the launch, Dead Man’s Fingers has launched two UV Spiced Rum Halloween serves for the on-trade and at-home entertaining.

These are the Dead Man’s Glow, made with tonic and a lime wedge, and Glow Shots, made with tonic and a pack of jelly.

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