Coca-Cola Europacific Partners (CCEP) has launched an on-pack promotion to help shoppers cover the cost of special festive moments this Christmas.

The promotion is rolling out from 21 November across packs of Coca-Cola Original Taste, Zero Sugar and, for the first time, Zero Sugar Cherry.

It will run across plain and price-marked PET bottles (1.25l, 1.75l and 2l) and can multipacks.

These packs feature Coca-Cola’s Sundblom Santa mascot to drive standout on shelf, as well as QR codes. Shoppers can scan these for the chance to win £200 ‘Festive feast’ gift cards from Love2Shop.

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There are 1,000 gift cards up for grabs as well as thousands of Coca-Cola gifts.

Convenience retailers can request themed PoS materials from my.ccep.com to drive shopper interest.

The supplier is supporting the promotion with a multi-million-pound marketing campaign under its ‘Real magic‘ strapline.

Last year, soft drinks sales grew by nearly 9% in December compared to the rest of the year, while sales across the CCEP range grew by more than a quarter, with Coca-Cola brand sales increasing by 36%.

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