Perfetti Van Melle is continuing the expansion of its Chupa Chups brand with the launch of the Fr-ooze Pop range.

The range is meant as a twist on the classic lollipop. It is available in Strawberry, Blueberry and Tropical varieties, each at an RRP of £1 per lollipop.

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It consists of a lollipop with a candy gel in a squeezable compartment which customers can squeeze to lick on top of the lollipop.

The supplier is targeting existing Chupa Chups customers who are looking to experiment with new candy formats. Currently, the brand is worth more than £8m.

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