Chicago Town has added seven new varieties to its frozen pizza range.

The Weekender Stuffed Crust range is launching with Salt & Pepper Chicken and Philly Cheesesteak varieties, with RRPs of £5.73.

A premium tier of the brand’s Deep Dish range, The Ultimate One, is launching in Picante Nduja and Peppered Cheesesteak varieties, with RRPs of £3.05.

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The new Crispy Chicago Thin range is launching in Sausage ‘N’ Pepperoni and Loaded Cheese varieties, each at an RRP of £5.19.

The supplier has also launched Tiger Crust Cheesy Garlic Bread as an accompaniment, at an RRP of £2.50. It is intending to capitalise on the growth of the frozen pizza category, which is worth £474.8m.

A marketing campaign supporting the launches will appear on TV, outdoor and digital media.

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