Mondelez International is expanding its Cadbury Duos range with the launch of Twirl Xtra.
Twirl Xtra features two longer pieces of chocolate in each pack at an RRP of 80p.
Its launch comes as the total duos market is growing by 11.1% ahead of singles, as shoppers buy them both for themselves and for sharing with loved ones.
Mondelez to launch limited-edition Cadbury Twirl Caramel
View Kidsanapun, Duos lead at Mondelez, said: “We know big brands in the duos category perform well as consumers are looking for brands they love in this format, so bringing Cadbury’s bestselling single into the Duos range was a no-brainer.
“Our research shows that more than half of consumers specifically mention the word ‘value’ when talking about duos, which makes Twirl Xtra an attractive proposition for retailers looking to show value to their more price-conscious customers.”
The supplier is supporting the launch with in-store PoS.
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