Mondelez has launched Cadbury’s Secret Santa Postal Service for the 2022 festive period.

Appearing in digital and static posters in the run-up to Christmas, the campaign inspires people to send a chocolate bar to someone special in secret.

They can do this by scanning a QR code on one of 120,000 Cadbury chocolate bars, which will be released gradually every day until 24 December.

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Participating bars include Dairy Milk, Oreo, Caramel, Wholenut, Fruit and Nut and Plant bars, as well as seasonal lines including Dairy Milk Mini Snowballs and Winter Wonderland.

The campaign also runs across TV, on-demand, cinemas, digital, social media, print and radio.

Cadbury is also partnering with The Trussell Trust for the third year running, donating 75,000 chocolate bars to more than 200 food banks, as well as a financial donation to the Trust.

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