Britvic has unveiled Tango Paradise Punch Sugar Free, the latest iteration of its Tango Editions rotational flavour series.

Launching in mid-February in 330ml, 500ml 1.5l and 2l bottles, Paradise Punch contains orange, mango and tropical flavours.

Its launch comes as Tango had a retail sales value of £77m in 2022, 48% more than the year before to cement its place as the third-largest flavoured fruit carbonates range.

Tango Berry Peachy Sugar Free, the first Tango Editions launch, has delivered £10.7m in retail sales value and was the number-one new total soft drink development in volume in 2022.

Britvic launches sugar-free Tango Berry Peachy as first flavour of new Editions series

Ben Parker, GB retail commercial director at Britvic, said: “The rotational flavour series has been a huge success to date, showcased in the launch of Berry Peachy, it’s helped us continue to recruit younger shoppers into the brand and in turn, support with the driving of sales and footfall. A variety of pack formats are available including a 330ml can and 500ml bottle, great for on-the-go consumption.

“A price-marked pack option is also available across 500ml bottles, helping to offer shoppers the reassurance of value which in turn creates confidence in local retailers and how they price their products. This will be key as we continue to navigate the cost-of-living increases.

“As a result, we’re also expecting to see a portion of shoppers switch to smaller pack sizes to save on spend. Our range meets these different consumer needs with a tasty new flavour to tempt shoppers, whether they’re at home or on the go, and within the confines of a trusted brand.”

The supplier will support the launch of Paradise Punch with PoS and digital marketing.

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