Britvic has announced a partnership between 7Up and Uber Eats which includes an on-pack promotion giving shoppers the chance to win Uber Eats vouchers.

Other prizes include 50% off an Uber Eats grocery shop, or a free 2l bottle of 7Up every minute. Shoppers can enter into the prizes draws through an on-pack QR code. The promotion runs from mid-May to mid-September.

Phil Sanders, out of home commercial director at Britvic, said: “The 7Up brand, which is worth a total of over £70m, is the perfect partner for a campaign with Uber Eats as flavoured carbonates account for 27% of soft drink choices when ordering food.

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“The promotion creates an opportunity for 7Up to become the go-to brand of soft drink with the evening meal as it will strengthen the link between food occasions and soft drinks. As the demand for rapid delivery continues to rise, this strong partnership will help retailers to drive sales and visibility of their soft drink brands.”

Uber Eats and Britvic will support the promotion with an outdoor and digital campaign, as well as on the Uber Eats app, which they anticipate will reach 90% of carbonated soft drinks buyers.

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