Beat goes on
Heineken is targeting university students with a ‘Find Your Beat’ promotion on its Desperados and Red Stripe brands.
Cadbury gets vintage
Mondelez is marking 100 years since the end of the First World War with a limited-edition Cadbury Dairy Milk Remembrance Bar.
Trick and treats
Krispy Kreme has partnered with Nichols to add Vimto flavour to a limited-edition range of Halloween-themed doughnuts.
Better B-ready
Ferrero is expanding its Nutella B-Ready range with a 10-pack (RRP £2.99), alongside a single pricemarked pack at 59p.
Top of the cask
The Macallan has launched Rare Cask Batch No.1, 2018, with new packaging that provides shoppers with more detail about the spirit.
PMP-ing soft drinks
Convenience retailers can drive soft drinks sales as Britvic launches two-for-£1 pricemarked packs on Pepsi, Tango and 7Up.
Healthier, happier eggs
The Happy Egg Co’s new range is richer in Vitamin D and features updated packaging as part of a brand overhaul that promotes ‘natural tasty goodness’.
Bread boost
Allied Bakeries’ latest addition to its Kingsmill range, Kingsmill 50/50 Vitamin Boost, focuses on promoting a healthy lifestyle.
Bake up a scare
Green’s is capitalising on Halloween with the launch of its Halloween Cookie (RRP £1) and Halloween Cakes (RRP £1.49) mixes.
Read more: Green’s goes ghoulish launching Halloween Cookie and Halloween Cake mixes
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