Product news in-brief July 14: Maoam, Swizzels and more

Bringing you the latest product news, Retail Express looks at seven launches and campaigns that might have passed you by this past fortnight.

1) Artisan food manufacturer Delisanté is launching a range of premium snacks. Beef and Onion Pasty, Cheddar & Smoked Bacon Wrap and Pork & Apple Sausage Rolls are available from Costco. The range comes in packs of six, RRP £4.99.

2) Swizzels has introduced a Bubblegum flavour to its Drumstick brand. The lollies can be sold as a 10p pocket money line. It is also available as a Mega Drumstick, RRP 30p. It is set to appeal to parents as the pink and blue lollies contain no artificial colours.

3) Retailers looking to boost their flavoured water offering can do so with a new premium sparkling range from Perfectly Clear. The 500ml bottles are available in four flavours, Lemon & Mint, Strawberry & Raspberry, Pomegranate & Blueberry and Apple & Pear.

4) Worth more than £3.9m in the convenience channel, Maoam is adding a new limited-edition ‘Rhuberry’ flavour to its Pinballs range. It is available in £1 price-marked 180g bags and non-PMPs.

5) Hovis is rolling out pack redesigns across its Seeded and Granary bread ranges, along with a print advertising campaign this month.

6) Supported by a £3m marketing campaign, Colman’s has launched Mild Mustards, available to retailers now.

7) Bloo is relaunching its Flowers toilet cleaning range with a new pack design.