Kellogg’s has announced an on-pack promotion across Pringles offering shoppers the chance to win gaming prizes, due to launch next spring.

The promotion, available to convenience and wholesale from March 2023, runs across Pringles’ core flavours and offers fans the chance to win a PC gaming setup worth more than £1,000, as well as other prizes including a Logitech G Lightspeed Gaming Headset in daily prize draws.

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It comes as one out of every two people in Europe considers themselves a gamer, with more than 31 billion hors of gaming livestreams viewed in 2021.

Hannah Fearnley, Kellogg’s UKI senior sales manager, said: “This is our fifth year running a Pringles gaming activation, so we are really excited to drive engagement and to give our shoppers the chance to win some great prizes. With the ever-increasing popularity of gaming, we’re keen to capture that audience’s attention as the most talked snack amongst those shoppers.’’

The promotion will be supported by in-store PoS.

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