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Pringles sales to heat up

Pringles Hot & Spicy flavour will be added to its 40g range. They will be available from June with 59p price marked packs in August.

Snack sales are set to feel the burn this summer as Pringles adds a Hot & Spicy flavour to its 40g range.

Pringles Hot & Spicy will be available from June with 59p price-marked packs following in August.

Nick Dawson, Kellogg’s sales director for the speciality channel, said the brand is focusing more on driving 40g can sales, which targets a different shopper to the 190g ones.

“Whereas large cans will always be a convenience store staple for big nights in summer barbecues or parties, the smaller can is great for impulsive snacking on the go.”

Pringles Hot & Spicy joins the five-strong 40g range, which contains Original, Sour Cream & Onion, Salt & Vinegar and BBQ. The range will also run on-pack promotions this year for the first time.

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