With consumers' eyes turning to summer holidays, Pringles is launching an on-pack promotion offering flights to Europe, including hundreds of destinations. 

Running with the strapline ‘Take a bite and win a flight’, the crisps campaign will run on the entire Pringles range and can be promoted in stores by PoS. 

Simon Smith, Kellogg's impulse sales lead, said: “We have a range of PoS and plenty of tips to help retailers sell the promotional cans in store, all available on our trade website."