Pringles is bringing back its Xmas Turkey and Pigs in Blankets flavours to help retailers cash in on nights in and seasonal sales.
The cans, RRP £2.79, will be available from mid-October and have a festive wrap design that includes a gift tag, which consumers can personalise.
A Christmas-themed design will also roll out on the brand’s Original, Sour Cream & Onion, Salt & Vinegar and Texas BBQ Sauce flavours.
The brand will be promoted with a four-week TV campaign, as well as social media activity.
Rebecca Worthington, Pringles senior brand manager, said: “Eighteen per cent of shoppers would like to see more limited-edition Christmas products to help them shop during the festive period.”
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