Prices may be starting to drop in supermarkets, but independent shops are only just showing the same trend, analysis by In-Touch Data and messages from Nisa show.
In-Touch, which analyses EPoS data from more than 11,000 local shops, highlighted articles on ketchup prices falling in major grocers as an example that “trends in convenience can be very different to those in supermarkets”.
In convenience, In- Touch’s data shows Heinz ketchup moved from £2.79 (price-marked) for 400g in April to £3.35 (price-marked) for 460g in April, which works out 4% more expensive per 100g.
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In-Touch managing director Gerry Hooper said: “Hopefully, if the prices in supermarkets are coming down, the trend of reduced prices will soon be reflected in the price-marked products in convenience – but for now, the prices just keep going up.”
A week later, hope appears to be on the horizon for local stores for price cuts.
On 16 June, Nisa told store owners: “We’re reducing the wholesale prices of over 1,000 branded lines across more than 70 categories, many of which will drive footfall for you as retailers, allowing you to protect margins.”
For example, Nisa’s wholesale price of Heinz Tomato Ketchup Squeezy was cut from £2.17 to £1.47 per bottle.
Read more Pricewatch to get expert product price comparison analysis and retailer insight on all the key products in your store.
Data supplied by the Retail Data Partnership, a specialist data and EPoS supplier committed to serving the independent retail sector.
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Historically, there has been deflation in the retail sector for years due to strong competition. Bread & Milk are two good examples which decimated a lot of the dairy farmers . Now with the current war in Europe & energy prices with Brexit playing a significant part , reality has finally struck . Prices has to go up to a realistic level . When you suppress prices for years, a reset is now too big a jump for customers to understand. People will have to get used to the idea that the new bench mark is where we now have to sit. Hopefully inflation will have subsided in the next few months . “ ripped off “ is too strong a word ..