Premier Foods is marking National Curry Week this year (4-10 October) by giving retailers the chance to win Sharwood’s stock with the launch of an exclusive-to-convenience competition.

Through the competition, two retailers have the opportunity to win more than £50-worth of Sharwood’s products, and a store visit from Premier Foods to help remerchandise their store fixture and capitalise on the ‘meal for tonight’ fixture.

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The competition is running now until 29 October. To be in with a chance of winning retailers must email their name, store name, address and number to Sharwoodscomp@cirkle.com before 23:59 on Friday 29 October 2021. More details are available on Premier Foods’ convenience hub Grocery Partners.

The competition comes as Sharwood’s has seen 43% growth within grocery after attracting an additional 3.8 million shoppers in 2020 compared to 2019.

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Courtney Lewis, customer director at Premier Foods, said: “During the course of the pandemic, we have seen existing shoppers purchasing cooking sauces and accompaniments more often, alongside a large number of new consumers buying into them as well.

“This has played out significantly well within grocery for Sharwood’s, but we believe there is a sales opportunity here for convenience as well and we want to work collaboratively with retailers to showcase just that. The evening meal occasion is growing, and Sharwood’s sauces and accompaniments can help contribute towards offering a complete meal solution for busy shoppers.”

The brand’s work with the winning retailers will explore where different products in its range can work for different store sizes, which it will showcase on Grocery Partners.

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