Frontline is selling unsold magazines to Poundland at discounted prices in conjunction with Smiths News.
The distributor said the scheme, which gives up to a 60% cover-price discount on brands including OK!, Girl Talk and Take a Break began in August 2019 in 45 test stores before rolling out to 503 sites by April 2020.
Smiths News’ annual revenue drops due to pandemic
Smiths News provided in-store merchandising support. It said: “Our strategy was centred around highlighting the value a category like magazines can offer to a large value retailer.”
Read more newspaper & magazine news
Comments
This article doesn't have any comments yet, be the first!