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Pot Pasta relaunched with new recipe by Unilever

The range aims to tap into the growing demand for protein snacks

Pot Pasta

Unilever has announced that its Pot Pasta range has been reformulated with a new recipe, with each pot now a source of protein.

The new recipe will be included across Pot Pasta’s core flavours: Spicy Arrabbiata, Bolognese, Tomatoey Mozzarella and Creamy Carbonara, RRP £1.19.

How can convenience retailers meet the growing demand for healthy snacks?

Pot Pasta is low in fat can be prepared in five minutes, designed for shoppers who want to make a quick and easy meal choice.

Creamy Carbonara and Tomatoey Mozzarella are also available in price-marked packs.

The supplier said the refreshed range taps into the growing demand for Italian food, growing 7% year on year, as well as the increasing popularity for pasta-based hot snacks, which is also growing year on year.

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