Pot Noodle is expanding its range with a new Mac & Cheese flavour, which is designed to tap into the latest trends.
The flavour comes in cases of 12 and has an RRP of £1.09 per unit. It is backed by a £5m marketing spend for the year, which includes TV and outdoor advertising, as well as social media and PR activity.
Monique Rossi, Pot Noodle marketing manager at Unilever, said: “By launching one of the UK’s key flavours in growth to our portfolio we’re appealing to an even wider group of consumers.”
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