Pot Noodle is expanding its range with a new Mac & Cheese flavour, which is designed to tap into the latest trends.

The flavour comes in cases of 12 and has an RRP of £1.09 per unit. It is backed by a £5m marketing spend for the year, which includes TV and outdoor advertising, as well as social media and PR activity.

Monique Rossi, Pot Noodle marketing manager at Unilever, said: “By launching one of the UK’s key flavours in growth to our portfolio we’re appealing to an even wider group of consumers.”

The move follows the brand launching its Chinese Chow Mein flavour in a King Pot format.