Post Office (PO) has launched its first ever loyalty scheme with financial rewards for users of its free, fast-track Drop & Go service.
Drop & Go customers increased fourfold in the run-up to last Christmas. The service is popular with small businesses, marketplace sellers and customers who started ‘bedroom businesses’ during the lockdowns. Approximately two thirds of marketplace sellers rely on Post Office’s 11,500 branches for their customers’ parcels.
PO will now reward customers that spend £100 or more per month with the Drop & Go service during November and December at their local branch.
Two ‘reward periods’ will exist between 1 November to 30 November 2021 and 1 December to 31 December 2021.
Existing or new customers need to spend at least £100 in one or both of the periods. Whatever is spent over £100 (regardless of the number of parcels or price of parcels) during each period will earn the customer a reward that can be redeemed to their Drop & Go account.
| Reward tier | Spend in each reward period | Receive for each reward period |
| Bronze | £100 to £499.99 | £10 reward |
| Silver | £500 to £999.99 | £20 reward |
| Gold | £1,000 to £2,499.99 | £40 reward |
| Platinum | £2,500 to £4,999.99 | £60 reward |
| Titanium | £5,000 to £9,999.99 | £80 reward |
| Diamond | £10,000 or over | £100 reward |
In the first week after each reward period has ended, the customer will receive confirmation of the value of their promotional reward along with a barcode that can be used in their local branch to apply credit to the customer’s Drop & Go account. The loyalty scheme ends of 31 December.
PO chief executive Nick Read, said: “The parcel market will see fierce trading throughout the critical Christmas period and Post Office will challenge for increased share with our first ever loyalty scheme for customers.
“Our physical presence in every local community across the UK, combined with the expert knowledge and advice Postmasters provide regarding postage, means we are well placed to support small and independent businesses during the busiest time of the year.”
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