Plan for Profit, plan for low sugar says Today’s Group

Today’s Group has advised retailers to prepare for an increased focus on low sugar within the impulse category.

The company’s newly released Plan for Profit Impulse Category Guide said the Government’s focus on reducing sugar consumption, including the upcoming sugar tax on soft drinks is filtering through to consumers.

It advised shopkeepers to look out and invest in upcoming product launches advertising no, low or reduced sugar on pack. “The recent publicity surrounding the introduction of the sugar levy has helped raise awareness with many consumers already making the move to low sugar alternatives,” stated the guide.

Comparing 2016 and 2019, the group is forecasting a 27% increase in chocolate sharing bags, a 13.8% rise in chocolate blocks, 10.9% growth in sugar sharing bags and a 13.2% increase in sugar minis. The big losers according to Today's are single chocolate bars (-8.9%), chocolate minis (-10.2%) and sugar blocks (-5.1%).

The wholesale group’s relaunched Plan for Profit sees the programme split up into different sections and released throughout the year, rather than all at once as in previous years. ‘Grocery and Chill & Freeze’ and ‘Licensed & Tobacco’ sections will be released in summer and autumn respectively. An updated Plan for Profit app will launch in April.

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