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Pladis to bring back BN biscuits as McVitie’s brand

Biscuit with recognisable smiling face to come in full-sized and Mini varieties

mcvitie's BN biscuits

Pladis is bringing popular biscuit brand BN back to shelves under the McVitie’s brand after a four-year hiatus.

The biscuits, with an iconic smiling face shape, will be available in full-sized and Mini varieties.

Full-sized BN packs will come in tower packs of 16 in Chocolate and Vanilla varieties.

Mini BN will be available in boxes of five grab-and-go packs of five biscuits, in Chocolate and Strawberry varieties. All products have an RRP of £1.

Pladis is also targeting calorie-conscious shoppers with the range. Mini BN biscuits contain 35kcal per biscuit, with full-sized BNs containing 85kcal.

Pladis targets evening snacking occasion with McVitie’s Blissfuls launch

The range will be available to convenience and wholesale from February, following an initial launch in Asda stores this week.

“We know that BN biscuits have a place in many British shoppers’ hearts, thanks to their recognisable grin, great taste and a very memorable jingle,” said David Titman, marketing director for McVitie’s at Pladis UK&I.

“We’re thrilled to be bringing them back to supermarket shelves under our iconic McVitie’s brand – the nation’s biggest biscuit brand – to join our collection of biscuit tin favourites, from McVitie’s Chocolate Digestives to McVitie’s Hobnobs, and help retailers benefit from the sales opportunity BN presents.”

McVitie’s BN will be a part of McVitie’s upcoming sponsorship of Britain’s Got Talent, with packs featuring its accompanying promotion.

Read more product news

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