Pladis is launching two new limited-edition varieties of Jacob’s Mini Cheddars inspired by popular restaurant dishes.

Classic Cheese Pizza and Bangin’ Cheese Burger – the supplier’s fifth annual limited-edition flavour launches – are intended to attract younger shoppers seeking modern flavours and drive incrementality.

They are available in 6x23g multipacks with an RRP of £1.50.

Pladis launches lighter Jacob’s Mini Cheddars Nibblies

Previous Jacob’s Mini Cheddars limited-edition launches have attracted 2.8 million new shoppers to the £94.3m brand, according to Pladis. The Red Leicester variant became a permanent addition to the range after strong sales and is now the second-largest selling variety.

“We’re targeting big growth ambitions for this household favourite brand,” said Leighton Wall, marketing director – savoury at Pladis UK&I.

“By launching limited-edition cheesy street food-inspired NPD, we’re aiming to accelerate this and unlock new sales opportunities for our retail customers, particularly around the lunchtime treat occasion – whether shoppers are elevating an at-home lunch or grabbing an individual packet to enjoy a moment of cheeky, cheesy pleasure on the move.”

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