Pladis has launched five new products for Halloween 2020 under two of its leading brands – McVitie’s Jaffa Cakes and McVitie’s Digestives – as well as an additional product under its McVitie’s Funny Bones brand.
Claire Hooper, head of marketing – cake at Pladis, said: “Halloween presents a prime opportunity for retailers to stock seasonal products which encourage consumers to make impulse purchases. Given that cakes are a more impulsive buy than other sweet snacks, it’s undoubtedly an important category for retailers to focus on during the season.
“This year, the seasonal sales opportunity for cakes is bigger than ever. Halloween celebrations are likely to take a different form, with many shoppers swapping parties and trick or treating for watching scary movies or hosting smaller gatherings at home. Cakes are perfectly suited to these occasions, presenting a unique opportunity for retailers to boost sales in the cake category – and give shoppers a festive reason to celebrate.”
The supplier said the Halloween range will be supported by a digital and social media campaign which calls on shoppers to celebrate ‘A dead good night in’ in recognition of this ‘new normal’. The campaign also aims to present a ‘Halloween at home’ message and bring the McVitie’s range to the forefront of shoppers minds.
Below, we’ve summarised everything you need to know about what’s new.
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McVitie’s Jaffa Cakes Cake Bars
McVitie’s Jaffa Cakes Zesty Orangey Cake Bars and McVitie’s Jaffa Cakes Fruity Blackcurrant Cake Bars are both available in packs of five individually wrapped bars, with an RRP of £1.
The brand’s Zesty Orangey flavours contain McVitie’s Jaffa Cakes zesty orange filling in a light, purple sponge covered in dark chocolate, whereas McVitie’s Fruity Blackcurrant Cake Bars has a fruity blackcurrant filling in a dark chocolate coating.
The launch comes as cake bars have grown by 24% in the past two years. The supplier said the zesty orangey flavour is a must-stock for retailers to drive sales throughout Halloween.
McVitie’s Jaffa Cakes Zesty Orange Cake Bars will also receive a refresh with a new seasonal design.
McVitie’s Digestives Cinder Toffee Flavour Slices
Inspired by Pladis’ McVitie’s Chocolate Digestives, McVitie’s Digestives Cinder Toffee Flavour Slices has a layer of biscuit with a cinder toffee flavour, topped with McVitie’s smooth chocolate.
The new launch is designed to appeal to the brand’s existing shopper base, as well as younger shoppers looking for different flavour combinations.
McVitie’s Digestives Cinder Toffee Flavour Slices have an RRP of £1 are available in packs of five.
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McVitie’s Funny Bones Chocolate Cake Bars
A new take on the classic cake bar, Pladis has added McVitie’s Funny Bones Chocolate Cake Bars to its range.
With an RRP of £1, McVitie’s Funny Bones Chocolate Cake Bars are available in pack of eight individually wrapped bars.
The supplier said the limited-edition cake bars are expected to be a firm favourite with shoppers, making them a seasonal staple for retailers large and small to stock.
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McVitie’s Funny Bones Sticky Toffee Flavour Cake
The final launch in Pladis’ Halloween range is McVitie’s Funny Bones Sticky Toffee Flavour Cake, available in a 200g formats with an RRP of £1.
The supplier said the product is perfect for shoppers looking for a seasonal treat and recommend the cake be enjoyed with custard.
The supplier also said McVitie’s Funny Bones Sticky Toffee Flavour Cake uses vibrant packaging to ensure stand out on shelf and will allow retailers tap into the growing opportunity provided by sharing cakes, currently worth £259m.
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