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Pladis kicks off ‘Sweeter Together’ campaign for McVitie’s

Pladis is backing its McVitie’s with two new TV ads that will promote its Jaffa Cakes and Digestives lines.

Pladis is backing McVitie’s with two new TV ads that will promote its Jaffa Cakes and Digestives lines.

The £9.7m ‘Sweeter together’ campaign kicks off from 9 March and will also include social media activity and PoS for convenience retailers.

The company is also rolling out a national in-store competition that will give consumers the chance to win holidays, family days out and cinema tickets.

Pladis is also running a competition for retailers, giving them the opportunity to win £1000.

The prize will be awarded to a retailer who creates the best display, which is easy to buy from. Retailers can request PoS here

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