Pladis is backing McVitie’s with two new TV ads that will promote its Jaffa Cakes and Digestives lines.
The £9.7m ‘Sweeter together’ campaign kicks off from 9 March and will also include social media activity and PoS for convenience retailers.
The company is also rolling out a national in-store competition that will give consumers the chance to win holidays, family days out and cinema tickets.
Pladis is also running a competition for retailers, giving them the opportunity to win £1000.
The prize will be awarded to a retailer who creates the best display, which is easy to buy from. Retailers can request PoS here.
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