Pladis has unveiled the seasonal savoury biscuits in its 2021 Christmas range from Carr’s and Jacob’s, with both brands launching new products.
Carr’s has expanded its Melts range with a new Warm Chilli flavour, exclusively for the Christmas period. It is available in a 150g box with an RRP of £1.49.
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Carr’s is also launching its Melts in a festive-packaged selection pack, offering Original, Cheese and Warm Chilli flavours in one box at an RRP of £4.50. Carr’s Melts is now worth £4.5m, having grown 20% since 2019.
Jacob’s new launch for the season is the Heritage Tin, made to celebrate 170 years of the Jacob’s brand. Designed for shoppers looking to trade up, the vintage-style tin with an RRP of £5, features longstanding Jacob’s biscuits including Cream Crackers and Digestives.
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Previous products returning for this year include Jacob’s Christmas Caddies, now available in fully-recyclable paper-based packaging across Treeselets, Mini Cheddars, Cracker Crisps Sour Cream & Chive flavour, and Twiglets, each with an RRP of £2.49.
Additionally, Jacob’s Festive Selection and Carr’s Seasonal Selection will also be available. Jacob’s Festive Selection is available in 300g, 450g, and 900g boxes, with respective RRPs of £3, £4, and £6, while Carr’s Seasonal Selection is available in a 400g pack with an RRP of £4.
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