P&G is adding some magic to the hair and beauty fixture this winter as it launches its limited-edition Aussie Winter Miracle range.

The range includes shampoo, conditioner, deep treatment and dry shampoo and is backed by a social media campaign on Facebook, Twitter and Instagram.

Jo Vaughan, hair care brand manager at P&G, said: “As more and more consumers buy their beauty products in convenience stores, this new limited-edition collection offers a real opportunity for retailers to set themselves apart.”