Pernod Ricard launches limited-edition Absolut Electrik

With customers increasingly buying premium alcohol, Absolut is rolling out its latest limited-edition packs to convenience stores.

Absolut Electrik is available in two metallic colours, blue and silver. The bottles include a neck collar that uses the audio scanning app Shazam to give shoppers the chance to win a weekend in Ibiza for four people.

Retailers can promote the new bottles in store with PoS, such as free-standing display units.

Adam Boita, head of marketing at Pernod Ricard, said: “This is the first time we’ve launched a set of two collectable bottles, using a bold and minimal design to bring a feeling of energy to our iconic bottle.”