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PepsiCo teams up with popular brands to launch new summer campaign

Walkers Sensations, Doritos and Max Strong are teaming up in PepsiCo’s new campaign designed to drive impulse sales under the strapline ‘Grab summer by the snacks’.

Grab-summer-by-the-snacks

The brands will also be joined by 7up Free and Pepsi Max in the promotion, which is live from now until 27 July. 

Retailers will also have access to in-store PoS and stackers, which will have interchangeable headers, meaning retailers can switch up the messaging depending on their store’s location. 

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