PepsiCo extends UEFA agreement to 2021

PepsiCo has inked a deal with UEFA that means it will extend its partnership with the Champions League for a further three years through to 2021.

The deal includes four UK PepsiCo brands that will be associated with the pan-European football tournament, taking in Pepsi, Walkers, Doritos and 7 Up. 

Activity has included the likes of Walker’s United campaign featuring Leo Messi and the partnership will see Pepsi continuing with its support for the Champions League final opening ceremony live music performance, and Walkers with its UEFA Foundation For Children. 

UEFA Events marketing director Guy-Laurent Epstein said: “From digital activations to on-pack promotions in more than 100 markets, PepsiCo is the perfect partner for UEFA.”