PayPoint-partnered stores will see more sales and footfall with the launch of a new digital shopper marketing platform, PayPoint Engage.

The announcement comes on 6 June following a trial last year to help retailers during the cost-of-living crisis.

With the new platform, retailers will be able to drive customer spend, digital media use, push new product development and increase sales and distribution.

PayPoint’s digital vouchers will be accessible via SMS or email, allowing customers to easily engage with the brands and products in independent shops.

Retail proposition & partnerships director, Anthony Sappor, said: “We’re excited about all the possibilities PayPoint Engage brings. Given the pressure on household incomes, the ability of our platform to deliver value to consumers in the convenience sector is hugely beneficial for all parties.

“Brands and suppliers now have access to a solution that is simple, measurable, creative, and covers the sector. Meanwhile, our retailer partners are given additional tools and campaigns to engage and incentivise consumers.”  

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