Parrot Bay’s Caipirinha puts the squeezes on cocktails

Parrot Bay is expanding its ‘freeze and squeeze’ alcoholic cocktail range with the addition of Passionfruit Caipirinha.

It joins Parrot Bay’s existing Berry Daiquiri, Citrus Daiquiri, Mojito and Pina Colada flavours. The pouches can be sold frozen and ready to drink or unfrozen to put in the freezer.

Diageo innovation director Guy Escolme said: “There’s a big buzz around Brazil for 2014, making Caipirinha the perfect choice for shoppers wanting a taste of the action.” 

The new variant has an RRP £2.50 or £2 promotions.