Parfetts has promoted head of customer development and marketing Guy Swindell into a role where he will work more closely with the wholesaler’s independent retailers.
Swindell’s new role as retail director coincides with Andy Whitworth changing position from operations director to wholesale director.
Commenting on his new position, Swindell said: “We want to offer our customers the very best levels of service, price and promotional support and I’m looking forward to working closer with both retailers and suppliers to grow profitable sales.”
Parfetts joint managing director Greg Suszczenia added: “Swindell’s appointment together with the change to Andy’s role means that our most senior structure recognises the changes in our customer offering.”
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