Parfetts has launched a significant update to its retailer app, introducing several new features aimed at improving purchasing and management processes for retailers.
The update’s new features include an improved accounts section, providing retailers with greater control over spending and transactions. Additionally, the introduction of the Parfetts card, along with a spending target infographic and personalised spending chart, will help retailers manage their budgets more effectively.
The app also features a more user-friendly browsing experience and an improved search functionality enabling retailers to locate products and offers more efficiently. A new brand hub has also been added, providing a dedicated space where retailers can explore category brands and product listings in a more streamlined way.
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A further enhancement is a new services area, which centralises key resources including information on Parfetts’ new Shop & Go forecourt fascia, a POS creator and a library of business tools. Suppliers can also use the space to showcase their services, allowing retailers to have direct access to additional business solutions.
Whilst an upgraded barcode scanner offers quicker, more accurate product scanning, improving stock management and price checking.
Melanie Clayton, digital marketing manager at Parfetts, said the app helps retailers “work more efficiently” and make “informed purchasing decisions”.
She added: “We have invested in our digital platforms to add real value to the retailer experience online and at the depots. We will continue strengthening our digital offer to ensure retailers benefit from the latest features, specifically designed to make business operations more efficient and profitable.”
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