Cash and carry group Parfetts has unveiled a new symbol format following customer demand for a brand designed to appeal to shoppers while on the go.
The format, named Shop & Go, will join the symbol group alongside Go Local, Go Local Extra, and the off-licence focused The Local. It will present a bespoke product range and dedicated promotions designed for the specific type of store and shopper. It will also offer food-to-go, beers, wines, spirits, and specialist ranges, including car care and maintenance.
The first two Shop & Go stores have been launched in Bristol and Hull.
The store in Bristol, called Ambassador, is a small traditional forecourt format, while Three Ways in Hull is a hybrid convenience and forecourt store.
Parfetts said it has several more Shop & Go stores in development that will launch over the coming months.
Muresh Seevaratnam, of Ambassador in Bristol, said: “Parfetts has an excellent reputation for value and backing their retailers. I’m pleased to be one of the first stores in the country to adopt the Shop & Go symbol, and the initial reaction from the community has been great. The busy promotional programme will be a big benefit to the business in the future.”
Parfetts launched its eighth depot in Birmingham last year, and added more than 1,300 retailers to its symbol estate.
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Parfetts’ Shop & Go is designed for stores in transient areas
Guy Swindell, joint managing director of Parfetts, said: “Shop & Go is a new symbol format for stores in transient areas, such as forecourts, train and bus stations, high-footfall city centres, and commuter areas. We developed the format in response to growing demand from our retailers for a symbol format focused on high-footfall areas with time-sensitive shoppers on the go. The whole team has worked hard to develop a store format that brings something new to the market and is backed with a busy promotional programme to support margin.”
Noel Robinson, joint managing director of Parfetts, said: “As an employee-owned business, Parfetts continues to invest in its service. It has made significant investments in enhancing its digital order capture system, both desktop and app, to drive efficiency for retailers. Parfetts depots function as cash-and-carry centres from 6:30am to 6:30pm, handling delivery and click-and-collect orders overnight.”
The wholesaler is also expanding its own-label range. It aims to reach 200 own-label lines by the end of the year. The Go Local own-label range is designed to offer notable margins on the best-selling lines.
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