Parfetts is to conduct a “significant expansion” of own label from 125 to 150 lines, adding confectionery, bread, alcohol and tinned goods.

The expansion will be conducted across 2024, adding products targeted at price-conscious customers. It will see the firm expand its existing range of pricemarked bagged confectionery, adding three Stix and three gummy variants.

A new white bread has also been launched, alongside Darwin’s Fox wine in three variants. Five hundred cases of the wine were sold in less than a week since launch. Tinned tomatoes and baked goods have also been introduced to the wholesaler’s own label range.

Parfetts increases support to retailers

Parfetts head of marketing Jamie Ferguson said: “Consumers are still feeling the pinch, so it’s essential for retailers to provide value across key product lines. Parfetts is also working hard to optimise margins for retailers, and that’s why we are expanding our own label range in 2024.

“We are also continuing our strategy of helping retailers make more margin by continuing our programme and scale of promotions across the year.”